Understanding Marketing Basics For Businesses | Marketing 101
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The biggest problem with marketing today is that it’s overwhelming. So many different strategies, tactics, and tools to try – with everybody screaming that their way is the best way, if not the only way to get results. That’s why in this episode I’m going to help you cut through the clutter and focus on 10 key marketing basics and fundamental principles you must know to succeed with marketing today.

It’s no secret that marketing can be a pretty intense and tricky subject, but like most things in business there are the tactical, shiny object, tricks and hacks that come and go, and then there are the foundational marketing principles that stand the test of time and ultimately hold the keys to success.

That’s why in this episode I’m going to reveal 10 fundamental marketing basics you must know, learn, and live to love if you want to create profitable and effective marketing campaigns.

***PS – Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: http://freemarketingcheatsheet.com

3) Join The “Digital Marketing Academy”: https://adamerhart.com/academy

***New to marketing? Here are my top recommendations on mandatory marketing software you need to grow any business:
1) Email Marketing: https://aerh.co/convertkit
2) Landing Page: https://aerh.co/leadpages
3) Checkout & Sales Page: https://aerh.co/samcart

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We learn how to understand the difference between equity value vs enterprise value, and the enterprise value formula through a step-by-step example.

✅ Download the Excel template: http://bit.ly/ev_vs_equity_mlchmp

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In this video, we break down the difference between enterprise and equity value, how to calculate one using the other, and what each of these metrics means in finance. We use two examples to practice calculating and discussing valuations and deals.

Often you’ll hear equity value and enterprise value used interchangeably, but the truth is that they are not interchangeable. Often people are selectively choosing the metric that makes their deal sound better, so you need to have a really strong understanding of both metrics to be able to decipher the truth for yourself.

Another thing I’d like to highlight is that for some reason finance people cannot explain enterprise value in a simple and transparent way. This makes it a hard metric to learn and understand conceptually. I try to explain this in a more straightforward way in this video.

We also discuss the enterprise value formula in detail, how to calculate it forwards and backward, as well as a few examples of enterprise value to EBITDA vs. equity value to EBITDA multiples so you can start to understand how different types of companies may favor one metric or the other.

By the end of this video, you’ll have a great understanding of equity vs. enterprise value calculations!

If you have questions – please leave a comment below and I’ll try to help. Cheers!

#enterprisevalue #equityvalue #enterprisevalueformula
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This video explains the concept of a firm’s enterprise value, provides an equation to calculation enterprise value, and illustrates the calculation with an example.
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