For detailed notes and links to resources mentioned in this video, visit http://www.patrickbetdavid.com/marketing-books-for-entrepreneurs/
When you hear the word, “marketing,” what do you think about? The world of business is a lot about marketing. For instance, how you market yourself and your product. It’s important to know who you’re marketing to, and that your marketing resonates with that audience. Marketing is an art. It will help you out in every aspect of your business. It’s important to study it, and lot of you have asked me to give you the top marketing books. So in this video, I have 10 marketing books I recommend to you.
I believe every entrepreneur must study these 10 books for marketing.
#10: The Art of SEO – 1:32
#9: Contagious – 2:34
#8: Made to stick – 3:35
#7: Traction – 4:25
#6: Trust Me I’m Lying – 4:43
#5: DotCom Secrets – 5:02
#4: Marketing Management – 5:37
#3: Tipping Point – 6:06
#2: Positioning: The Battle for Your Mind – 6:38
#1: Blue Ocean Strategy – 7:11
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1) Jeff Bezos – Amazon – 0:00
2) Steve Jobs – Apple – 0:12
3) Pierre Omidyar – eBay – 0:33
4) Michael Dell – Dell – 0:59
5) Sergey Brin – Google 1:16
6) Biz Stone – Twitter 1:35
7) Gary Vaynerchuk – Wine Library 1:50
8) Daniel Ek – Spotify – 1:58
9) Kevin Rose – Digg, Tiiny – 2:29
10) James Altucher – ‘Choose Yourself’ – 2:55
11) Robert Greene – ‘Mastery’ – 3:21
12) Guy Kawasaki – Apple – 3:35
13) Steve Wozniak – Apple – 4:06
14) Mark Cuban – Broadcast – 4:26
15) Sam Altman – Loopt – 5:01
16) Tony Fadell – Nest – 5:12
17) Danae Ringelmann -Indiegogo – 5:26
18) Simon Sinek – ‘Start With Why’ – 5:46
19) Seth Godin – Marketing guru – 6:25
20) Evan Williams – Blogger, Twitter, Medium – 6:52
21) Reid Hoffman – LinkedIn – 7:13
22) Jack Dorsey – Twitter, Square – 7:45
23) Kevin Systrom – Instagram – 8:08
24) Drew Houston – DropBox – 8:34
25) Brian Chesky – Airbnb – 8:53
26) Peter Thiel – PayPal – 9:04
27) Elon Musk – Tesla, SpaceX – 9:14
28) Alan Schaaf – Imgur – 9:36
29) Chris Sacca – Baller Investor – 9:56
30) Paul Graham – Y Combinator – 10:18
31) Dennis Crowley – foursquare – 10:40
32) Eric Ries – The Lean Startup – 11:11
33) Leah Busque – TaskRabbit – 11:25
34) Anthony Casalena – Squarespace – 11:44
35) Alexis Ohanian – Reddit, Hipmunk – 12:03
36) Jason Fried, Basecamp – 12:21
37) Palmer Luckey – Oculus Rift – 12:42
38) Kamal Ravikant – AngelList – 12:52
39) Ben Silbermann – Pinterest – 13:19
40) Tony Hsieh – Zappos – 13:43
41) Andrew Mason – Groupon – 14:14
42) Richard Branson – Virgin – 14:39
43) Andrew Ljung – Soundcloud – 15:08
44) Justin Kan – Justin.tv – 15:30
45) Jessica Livingston – Y Combinator – 15:59
46) Mark Zuckerberg – Facebook – 16:14
47) Marc Andreessen – Andreessen Horowitz – 16:15
48) Dustin Moskovitz – Facebook – 17:22
49) Tim Ferriss – 4 Hour Work Week – 17:47
50) Emmett Shear – Twitch – 18:24 Video Rating: / 5
Starting your own business will solve everything that’s wrong about your job, your life and more importantly, about how you feel. Becoming an entrepreneur will give you more flexibility, more freedom, more joy, more recognition, more meaning and hopefully on the long run, more money. Right?
The reality of being an entrepreneur is much harder than most people are willing to open up about. In a culture where successful entrepreneurs are idealised like rock stars it’s easy to feel like we’re not good enough when comparing ourselves to the picture that’s painted by social media.
Mark Leruste exposes the truth behind the life of the every-day entrepreneur and why it’s important that we talk openly and truthfully about the pressures and struggles associated with starting a business and what it actually feels like.
Finding your path isn’t always a straight line. It usually takes hits and misses and trying many things out. This is how it was for Mark, whose journey towards his dream career started when his video CV, ‘A dream job would be nice’, went viral on YouTube and helped him land a position as Country Manager at the Movember Foundation. There, Mark raised €2.8 million for men’s health and inspired 110,000 fundraisers to sign up at Movember.com, winning multiple awards along the way.
Four years into the job, it became clear that Mark couldn’t ignore his entrepreneurial itch anymore, which had been around since he was 12 years old. So, against conventional wisdom, he decided to turn his passion into his full-time job and took the plunge to found The Unconventionalists, a weekly podcast, talk show and coaching & training business helping organisations and individuals find their voice.
From making Nelson Mandela’s right hand man cry to asking Tim Ferris about his fear of failure, Mark is an expert at using his warm manner to tease out the truth & create moments of honesty.
To date, Mark has worked with hundreds of unfulfilled professionals and frustrated small business owners and has interviewed more than 200 world-class leaders, entrepreneurs, athletes, politicians, CEOs, authors and adventurers from around the world, providing him a ring side seat in understanding how ordinary people can achieve extraordinary things.
Visit www.markleruste.com or connect on Twitter, Facebook or YouTube.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Video Rating: / 5
