For detailed notes and links to resources mentioned in this video, visit http://www.patrickbetdavid.com/marketing-books-for-entrepreneurs/

When you hear the word, “marketing,” what do you think about? The world of business is a lot about marketing. For instance, how you market yourself and your product. It’s important to know who you’re marketing to, and that your marketing resonates with that audience. Marketing is an art. It will help you out in every aspect of your business. It’s important to study it, and lot of you have asked me to give you the top marketing books. So in this video, I have 10 marketing books I recommend to you.

I believe every entrepreneur must study these 10 books for marketing.

#10: The Art of SEO – 1:32

#9: Contagious – 2:34

#8: Made to stick – 3:35

#7: Traction – 4:25

#6: Trust Me I’m Lying – 4:43

#5: DotCom Secrets – 5:02

#4: Marketing Management – 5:37

#3: Tipping Point – 6:06

#2: Positioning: The Battle for Your Mind – 6:38

#1: Blue Ocean Strategy – 7:11

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Tom Stanton talks about the importance of enterprise risk management in organizations and how it is crucial for avoiding a disconnect between top management and lower management.

Thomas H. Stanton is a Past President of the Association for Federal Enterprise Risk Management (AFERM) and a former member of the federal Senior Executive Service. He teaches as an adjunct faculty member at Johns Hopkins University, is a Fellow and former board member of the National Academy of Public Administration, and formerly chaired the Academy’s Standing Panel on Executive Organization and Management.
With a career that spans the practical and the academic, Mr. Stanton’s work has led to the creation of new federal offices and approaches to delivering public services more effectively. Mr. Stanton has written several books including A State of Risk: Will Government Sponsored Enterprises Be the Next Financial Crisis? and Why Some Firms Thrive While Others Fail: Governance and Management Lessons from the Crisis

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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Everybody is a Risk Manager
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